About Us

Welcome to WC Herren or WCH for short

What once began as a meme page on Instagram is now a brand with character. With over 162,000 followers , our community is one of the most active and humorous corners of the internet. Our posts make thousands of people laugh every day – whether they're on the go, on the toilet (yes, we know), or scrolling in bed. And now we're taking it a step further: Our best ideas are turning into wearable humor. Shirts, sweaters, and socks with a WCH vibe – straight from the feed to your closet.

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Our story

It all started with a few cheeky posts and a sense of humor. No filters, no cringe—just what we celebrate ourselves. The response was overwhelming: likes, shares, comments, messages. Fun turned serious—and an Instagram account became a real community. The desire to make this humor tangible was the next logical step. Thus, our first merch collection was born—honest, funny, and suitable for everyday use. Because who says fashion always has to be serious?

Our Mission

Our mission is simple: to put on a good mood.

We want to create clothing that's more than just fabric—it should be a statement. A wink in an overly serious world. We stand for genuine humor, a strong community, and recognizable designs. We focus on quality, fair production, and a look that works beyond online.

Whether you've been part of the WCH community for a long time or are just joining in – with our merch you're not just there, you're right in the middle of it.